![]() ![]() By masking your IP address, the targeting of ads and content isn't possible. Hiding your IP has many benefits that begin and end with privacy.įirst, websites and thirty-party advertisers use this information to both personalize online content and also make money based on the details they collect about you. A VPN allows you to send and receive data across shared or public networks as if you're connected to a private network, thereby hiding your physical location. One of the easiest ways to do this is by installing a virtual private network on your device. Instead, you need to hide your real IP address by masking it with a different one. However, because you need an IP address to access information online, you can't simply delete the address. This unique string of numbers can identify not only the machine but also its location.įor whatever reason, you might not want this information readily available to outsiders and thereby hide your identity. If your device connects to the internet, it has an Internet Protocol or IP address.
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